Amazon Prime Day UK 2024: Best early deals to shop now & everything you need to know

Publish date: 2024-05-21

You can make big savings during Amazon Prime Day this July…

Only a matter of days and Amazon Prime Day will be here - are you ready? If you love deals (and come on, who doesn't?) - they you absolutely need to take advantage of this deals extravaganza - it's one of the biggest online shopping events of the year. This year the sales happen on Tuesday July 16 and Wednesday July 17.

Here’s everything you need to know about Amazon Prime Day 2024, the event that is quickly chasing Black Friday and Cyber Monday to become the best day for snapping up a bargain on everything from tech buys, luxury beauty products and even toys.

Top early Amazon Prime Day deals at a glance

Read on to find out what the best deals are likely to be, and what you need to do to get in on the action. Scroll to the end for top tips for getting the best deals for Amazon Prime Day 2024. We'll be updating with more information and curating the best deals as the day draws nearer, so keep checking back!

What is Amazon Prime Day?

Amazon is the annual two-day shopping event for Prime members, providing huge savings across the site. 

The very first Amazon Prime Day took place on 15 July 2015. It marked the shopping portal’s anniversary and was a drive to get shoppers to sign up for Amazon Prime, the £95-a-year subscription service (or $139 per year for US customers) that gives users free unlimited one-day delivery on many items and access to Amazon Prime Video, Prime Music, Prime Reading and early access to deals.

What started off as a 24-hour event of cut-price deals has grown over the years to be a 48-hour sale that takes place in countries across the globe.

Last year was reportedly the biggest Prime Day yet, with some of the top categories members shopped and saved including tools, beauty, nutrition and baby care - and this year it has been predicted that UK shoppers will spend up to £1.4 billion. 

When is Amazon Prime Day 2024?

Prime Day will be taking place this year on Tuesday the 16th and Wednesday the 17th of July.

Do I need an Amazon Prime Membership to shop on Amazon Prime Day?

In short, yes. You need to be an Amazon Prime Member to get access to the deals, though you don't necessarily need to pay. You can sign up to a 30-day free trial, which can be cancelled anytime thereafter. After the trial runs out it’s £8.99 / $14.99 a month.

SIGN UP FOR AN AMAZON PRIME TRIAL IN THE UK

SIGN UP FOR AN AMAZON PRIME TRIAL IN THE US

What are the best Amazon Prime deals to expect in 2024?

We can get an idea of what’s going to be big in 2024 by taking a look at last year’s top sellers. The number one item was the Amazon TV Fire Stick, and other top-selling items included Mrs Hinch’s beloved Shark Vacuum cleaners.

Shoppers also snapped up the cult-favourite CeraVe SA smoothing cleanser, Jack Daniel’s Whiskey, Pinch of Nom Everyday Light recipe book and the Oral B Cross Action Toothbrush.

Tech and Amazon own-brand products - including Kindles - typically have the best discounts, and you can usually find a key product in most categories with a 50-80% saving.

The best Amazon deals today that are worth buying

Samsung Galaxy A15 Black Phone 4G 128GB

If you’re looking to pick up a budget phone that’s still the business, this Samsung Galaxy is excellent. It has a 50-megapixel camera and 128 GB of internal memory. It’s the number one best seller in the SIM-Free & Unlocked Mobile Phone Category on Amazon and a whopping 5k of them have been bought in the last month alone

WaterWipes Plastic-Free Original Baby Wipes

It might not be the most exciting purchase,  but wet wipes are something we all need - so you might as well take advantage of the Prime Day discounts to stock up - am I wrong?

Skechers Women's Summit Top Player Sneakers

These Sketchers Women’s Summit Top Player Sneakers have been flying off the virtual shelves at Amazon this week at record speed. They’re one of the brand's top models and they feature a breathable mesh upper and comfy stretch laces, a lightweight flexible shock-absorbing midsole and a memory foam cushioned comfort insole. Shoppers rave about how comfy they are to wear.

SINOPHANT High-Waisted Leggings for Women

Whatever your fashion tastes - there’s a place in your wardrobe for some ultra-comfy leggings. Whether for yoga, running or just everyday lounging, these are the pair you want - 67k positive ratings on Amazon and rising!

Russell Hobbs Power Steam Ultra Iron

In the market for a new ion? This Russell Hobbs Power Steam Ultra Iron has over 35k positive ratings and a nice discount. It has a power of 31ooW, a self-cleaning function and 350ml water tank.

Gillette Fusion5 Men's Razor

An everyday purchase with a great saving? Don’t mind if we do. Stock up for the man in the house with this value pack of Gillette Fusion5 Men’s Razors - you know it makes sense.

Lefant M210 Robot Vacuum Cleaner

I'm starting to think that we should outsource our chores - Lefant, over to you to do the vacuuming.

GRCFBQ Outdoor Garden lights

Get your garden looking ready for the family BBQ at the weekend - you can't beat some cute lighting and these are a real steal. 

Tower T17039 Xpress Pro 5-in-1 Digital Air Fryer Oven

If you haven’t joined the air fryer revolution yet, this is a great opportunity. The Tower 5-in-1 Digital Air Fryer Oven cooks 30% faster than a traditional oven, and with little or no oil -  meaning it’s much healthier too. What I really love about this air fryer is that you can cook a whole chicken in under an hour with the rotisserie function. It rotates on a spit for perfect results.

Goosehill Inflatable Stand Up Paddle Board

The benefits from Paddleboarding are manifold - and compared to a few years ago when picking one up would set you back close to a grand, you can get one for close to a could of hundred pounds - thanks to the Amazon Prime Day early sales. This is a great model - it’s light, fast on the water and comes with a storage bag and pump.

AirOrig Portable Air Conditioner

If you're struggling with the heat, you'll be pleased to know that this is currently on offer. It's completely mobile so you can move it around the house, and it has a sleep mode as well. Perfect for small spaces.

Splosh Inflatable Family Swimming Pool

If you're in the market for a paddling pool, check out this early Prime Day Sale buy. Must have for the rising temperatures  over the summer.

Nespresso Vertuo Coffee Machine

Nespresso discount alert! This is one hell of a saving and if you love your iced lattes in the sunshine, you'll be in heaven once this arrives. 

A Court of Thorns and Roses by Sarah J Maas

Join the rest of BookTok with their obsession over Court of Thorns and Roses. Enter the world of Sarah J. Maas and discover the sweeping romantic fantasy that everyone's talking about for yourself.

OMISHINE Neck Fan

Stay cool while being hands-free. This portable neck fan has been designed as headphones to free your hands. Worth every penny!

Happy Jump Football Goal Pop up Football Net

Euros thinking you could do better than your team? Prove it! You can start working on your goals with this Happy Jump football net. 

How does Amazon Prime Day work?

There are two main deals to watch out for:

  • Spotlight Deals, on Amazon’s most exciting products offered at attractive prices during Prime Day.
  • Lightning Deals, which are activated at a certain time, and last until the stock of the product on offer runs out.

    • You need to be quick and on the case if you want to snap up a good bargain though – especially with the lightning deals - since they are released as frequently as every five minutes and quickly sell out.

    How to find a good deal

    It seems like everything is discounted for Amazon Prime Day - but not all deals are worth it. Some sneaky merchants put their prices up in the weeks leading up to the deals bonanza to make shoppers think they’re getting a good deal on the day. The deals we list are definitely not using this tactic, but if you want to do your own research, you can use a shopping assistant browser extension like CamelCamelCamel  or Keepa which can show you how the price of a product has changed over time and alert you if it’s cheaper on another retailer.

    In addition:

    Why you should trust me

    I’ve been professionally shopping Amazon for HELLO! Online for the past four years - this is my fourth Prime Day to date. I’m an expert in the best deals by now and I can tell you which ones are fab and which ones are drab. I have a constant eye on prices, so I know which of these Amazon Prime Deals are worth it. 

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